I'm done with my first playthrough, around 80 hours. Took my sweet time with it, found a bunch of secrets but I'm sure I've missed 3 times as many. Ended it with a SL 80 guy, kept my equip weight at just under 70%. This game has many different rolls, above 70% is when you start fat rolling. So I kept it below that, the roll was slow, covered a very small amount of distance and didn't have a lot of I-frames. But it was the only way I could get a decent roll while wearing good armor with the weapon I was using. The Pursuer's Ultra Greatsword, this thing absolutely wrecked everything. Instantly fell in love with it.
I plan on going to NG+ with this character but first I need to follow tradition and murder every NPC I came across. I almost feel like not doing this, the characters are just so damn amazing in this game. But I digress, it has to be done. I'm really looking forward to starting NG+. From what I've heard, it's a whole different game. Enemy behavior changes, new enemies, boss fight changes, NG+ exclusive loot. And this is just the stuff I've heard, I don't know the rest. Man, the amount of replay-ability that this game has.