In my experience, yes. Atleast from what i've seen about them in the Supermarket showcases. the color vibrancy is more affluent on the TCL than on Hisense. Plus the HDR is pretty good for the price, although not as good as the Samsung ones. If I just wanted a TV for the living room, i'd go for Hisense but if I wanted one for my room with frequent gaming as well as watching shows, I'd take TCL.