the level of content,number of ppl on each planet at a time and overall gameplay combined with the EPICNESS of real rpg suggests that it wont be going F2P...if WoW continues its current pattern of losing subscribers as well as screwing lore and other important aspects of warcraft series then in the near future this will definitely KILL WoW...but maybe thats just my opinion...my advice to any MMO or star wars fan...BUY THIS GAME ALREADY!! ITS FRIGGIN AMAZING!!!The game has already reached a million but so did most other MMO's last year ... Now its a HUGE question of whether this thing can TRULY dethrone WoW ... I mean LoTRO, STO, Warhammer and Conan had to go F2P just to stay alive.