KARACHI: After Mercedes Benz and BMW, Range Rover has also increased its presence in the Pakistani market by introducing a new vehicle amid the increasing demand of luxury cars.
Sigma Motors CEO Col (Retd) Syed Zafar Uddin Ahmad briefed diplomats and businessmen – guests and potential clients – at the unveiling event on Tuesday about the technology being used and other features of the compact yet luxury SUV.
Evoque is a fuel efficient vehicle that gives more than 13 kilometres per litre, said Ahmad. The average consumption claimed is much less than the latest Honda Civic.
The UK-manufactured Evoque is priced at Rs9.2 million, Ahmed said, adding that the small and sporty vehicle is designed for all types of roads – mountains, desert and other rough terrain roads.
The Range Rover Evoque has the latest generation parking assist system which can park the car in a very short space, just 1.2 times the length of the car.
Sigma Motors, Ahmed said, is the only one to successfully assemble vehicles based on European technology and introduce the same in the automobile sector in Pakistan. Sigma Motors Limited is the supplier of Land Rover and Range Rover vehicles in the country.
The company started local assembly of Land Rover Defender variants in 2002 and as of today a total of 12 variants are being assembled in Pakistan.
Speaking to the media earlier on, British Deputy High Commissioner and Director for UK Trade and Investment for Pakistan, Francis Campbell said the Land Rover product facility in Pakistan speaks volumes about the relationship between the UK and Pakistan.
“The launch of Evoque is part of our commitment with the Pakistani government to build on the bilateral trade relationship between the two countries,” Campbell said. “Investments such as this will contribute towards our goal of increasing trade between our two countries every year to £2.5 billion by 2015,” he added.
“Range Rover Evoque is a quantum leap in the evolution of Range Rover and we are very excited to bring it to Pakistan,” he said.
“With ventures like this, we hope not only to meet this target but even exceed it,” Ahmad added.
Published In The Express Tribune, June 13th, 2012.
Sigma Motors CEO Col (Retd) Syed Zafar Uddin Ahmad briefed diplomats and businessmen – guests and potential clients – at the unveiling event on Tuesday about the technology being used and other features of the compact yet luxury SUV.
Evoque is a fuel efficient vehicle that gives more than 13 kilometres per litre, said Ahmad. The average consumption claimed is much less than the latest Honda Civic.
The UK-manufactured Evoque is priced at Rs9.2 million, Ahmed said, adding that the small and sporty vehicle is designed for all types of roads – mountains, desert and other rough terrain roads.
The Range Rover Evoque has the latest generation parking assist system which can park the car in a very short space, just 1.2 times the length of the car.
Sigma Motors, Ahmed said, is the only one to successfully assemble vehicles based on European technology and introduce the same in the automobile sector in Pakistan. Sigma Motors Limited is the supplier of Land Rover and Range Rover vehicles in the country.
The company started local assembly of Land Rover Defender variants in 2002 and as of today a total of 12 variants are being assembled in Pakistan.
Speaking to the media earlier on, British Deputy High Commissioner and Director for UK Trade and Investment for Pakistan, Francis Campbell said the Land Rover product facility in Pakistan speaks volumes about the relationship between the UK and Pakistan.
“The launch of Evoque is part of our commitment with the Pakistani government to build on the bilateral trade relationship between the two countries,” Campbell said. “Investments such as this will contribute towards our goal of increasing trade between our two countries every year to £2.5 billion by 2015,” he added.
“Range Rover Evoque is a quantum leap in the evolution of Range Rover and we are very excited to bring it to Pakistan,” he said.
“With ventures like this, we hope not only to meet this target but even exceed it,” Ahmad added.
Published In The Express Tribune, June 13th, 2012.
