Nintendo's new YouTube scheme lets fans profit from video creations

[manigamer]

Nintendo has launched the beta version of a new affiliate program designed to share advertising revenue with YouTube users posting videos that feature copyrighted content, the company confirmed today.


The Nintendo Creators Program, which makes its official debut on May 27, will grant registered users 60 percent of the advertising revenue for videos containing Nintendo IP. The company will offer slightly more to channels fully dedicated to Nintendo content, offering up to 70 percent in ad revenue instead.




Payments for the scheme will be made two months after monthly viewing numbers are counted and will be paid via PayPal.


This is a long time coming. Back in 2013, Nintendo asserted it was entitled to ad revenue on user-generated YouTube videos that use Nintendo content "such as images or audio of a certain length." YouTube users who received Content ID match claims, which notified them that they were using copyrighted material, could keep their videos live by adding Nintendo advertisements to their videos. Proceeds from those vides were initially split between Nintendo and YouTube, but not the video's creator.


Nintendo has since told Polygon that its previous program will continue, and the new affiliate program will supplement it.


"Nintendo has been permitting the use of Nintendo copyrighted material in videos on YouTube under appropriate circumstances," a representative from the company told Polygon last year. "Advertisements may accompany those videos, and in keeping with previous policy that revenue is shared between YouTube and Nintendo. In addition, for those who wish to use the material more proactively, we are preparing an affiliate program in which a portion of the advertising profit is given to the creator."

• Source
• Nintendo

 

[manigamer]

[h=2]Nintendo says it can't keep up with applications to controversial 'Creators Program'[/h]

Nintendo's "Creator's Program," which is more or less a means of controlling the "Let's Play" videos YouTubers create for their games, has been ripped chin-to-groin by many since it was announced. That does not mean it is unpopular.


Nintendo this week said it is receiving so many applications that it's taking much longer than anticipated to process all of them. It appears that some applications concern titles that do not appear on an approved list of games, which will get videos or a user's channel official approval.



Nintendo is asking channels that already have submitted applications to remove videos "that contain game titles outside of the list of supported games" within the next two weeks. If not, the registration will not be approved, though a channel owner may resubmit the application later.


A beta version of the Nintendo Creators Program launched in late January; a full launch is expected May 27. Already it has met with fierce criticism. PewDiePie, a YouTube personality with more than 35 million subscribers, called the move shortsighted and said Nintendo forsakes free publicity in seeking to control who can upload and discuss what. He called it a "slap in the face" to smaller channels and enthusiast YouTubers.


While Nintendo also wants 40 percent of any advertising revenue these YouTube videos generate, it's the whitelisting of certain titles that many find just as bothersome. Super Smash Bros. on Wii U, an enormously popular game, is not on the list. Others have problems with video creators, some of whom may be criticizing a game for good or bad, being forced into what is effectively a compensation relationship with the publisher of those games.


Jim Sterling, the well known and outspoken video games critic, went full bore on Nintendo earlier this week. He mocked the program as the kind of thing people might expect of Electronic Arts, where even "a more universally loathed publisher" wouldn't assert that kind of control. You can view that below.

• Source
• Nintendo

 

[Imran520]

Nice scheme for youtube users.