The problem is that Nayatel currently has a monopoly on 'out-of-society' fiber coverage. All the big names are focused on big ARPU DHAs, Bahrias, Hayatabads and Gulbergs, meanwhile Nayatel has had a firm focus on a general urban network. They know they have a lot of legroom in that aspect because of a 13-year jump start. The only real competitor they have is PTCL's GPON, which is rolling out at a snail's pace. PTCL's transformed packages are hurting them too because of which they have revised their packages twice in two years.
But in the end, Nayatel is thriving - particularly in Rawalpindi and Islamabad. And they will continue to thrive for the next 2-3 years. After that, they will have to rethink their Orwellian volume-based approach.