In the face of increasing innovation and competition in the search market, Google is upping the ante by developing new technology which will speed up indexing search results and create a larger index. Web developers have been invited by Google engineers to test the new search engine and give their feedback. The front end of the engine looks no different. It is the back end technology which Google developers hope will noticeably index new content faster and reduce the time between new content being published online and it then appearing in a Google search result.
Matt Cutts, a principal engineer at Google and Sitaram Iyer, a staff software engineer posted an entry on the company’s webmaster central blog, appealing to developers to try the newly improved service and send them some feedback.
A Google spokesperson added, “Google is always working on new technologies to improve the quality of our search services. We hope this new system will improve search in the areas of speed, accuracy, and comprehensiveness.” Martin McNulty, director of search marketing specialist, Trafficbroker, who has tried the new version, said,“Google’s caffeine is undoubtedly faster, almost twice as fast at times. It’s like a Google GTi. Caffeine may be ‘under the hood’ but with this noticeable injection of speed it won’t remain under the radar for long.” afp
