XBOX PS3 ads turn up in Xbox 360 game (inadvertently)

[Chandoo]

PS3 ads turn up in Xbox 360 game (inadvertently)

Posted Jan 31st 2007 8:30AM by Jonti Davies
Filed under: Sony PlayStation 3, Microsoft Xbox 360, Sports

The website of UK magazine 360 Gamer has discovered PS3 advertising in EA's Xbox 360-bound football (soccer) sim, UEFA Champions League 2006-2007. The story here isn't so much a case of surreptitious product placement, however, as it is a tale of the benefits that come from sponsoring the world's most prestigious club football competition.

As one of UEFA's main Champions League backers, Sony's advertisement hoardings (as seen in this Xbox 360 capture) are bound to appear in any official videogame interpretation of the event -- regardless of the formats those games are developed for.

There are at least two big ironies here, as far as we can see:

• UEFA Champions League 2006-2007 isn't scheduled for a PS3 release.
• The Xbox 360 version of the game is released in Europe on March 23, which is the same day Europe (finally) gets the PS3.

(And while we're on-topic, Joystiq is tipping Manchester United for this season's Champions League -- you know Scholesy has never been in better form.)

[Thanks, Bruce Wayne III]

 

[radd]

man-poo ?!!! boo boo boo !

 

[dejavu87]

(wtf)now who could've thought of this

 

[Chandoo]

viral marketting to the next level lol, advertise in something thats not even going to be on your console.

 

[Chandoo]

here's an image.. lol
Kutaragi must be laughing his balls off.

 

[radd]

i dont think kutaragi would be doing anything
its ironic that the game isnt even coming out on ps3 , when casuals find that out they`ll jump ship. football sells more than anything else in europe and 360 has got an exclusive on that.

 

[Chandoo]

way to damage control radd lol..

but the real fact is that PS3's being advertised in a 360 only game.

PWNED.

 

[Conscript]

Wow great advertising skills, put your ads in your rivals video game