Microsoft is all about bringing Xbox to as many new users as possible, which means making Xbox games workable on more than just a console. It's a global view of the platform that the traditional core gamer might find difficult to accept. Xbox as a platform isn't just about the new kit we're reviewing today, it's just as much about gaming on PC. It's also about bringing in new users worldwide in territories that can't afford or can't access a console. This may well be why there is a more than a little element of conservatism about the design. Why produce a revolutionary controller if it makes the existing array of PC pads obsolete, or adds extra complications to gaming via the cloud? Why push SSD performance to the absolute max if it's going to cause issues for PC users? You can see where I'm going here.