NVIDIA has been on a roll lately with their market capitalization and share valuation, which could very well send the company soaring past the $100 billion dollar mark today. Whether or not that happens (and if it does, it will be a historical milestone for the company), NVIDIA's growth of almost $25 billion dollars since May 13th is nothing short of jaw-dropping.
The "sudden" market valuation on NVIDIA comes on the heels of the company's strong graphics execution and increasingly entrenched position in the high performance GPU computing market for machine learning. The company's Volta architecture, which was showcased by Jensen Huang at their GTC keynote on May 10th, boosted confidence in the company significantly. Since then, the company's market cap has increased from the $75 billion dollar it was at shortly after GTC, towards its $96.31 billion rated market cap today. More recently, with the recent rise of the crypto wave craze, NVIDIA's GPUs have been talked about as real alternatives to AMD's previously (and perhaps hurtful for the company) grasp on this kind of workloads.
Recently, new miners optimized for NVIDIA's Pascal architecture have been making waves in the market, and there's even been a recently-launched NVIDIA-based mining station. There have even been analysts' articles detailing how more efficient NVIDIA cards are in mining, in a purely $/W perspective, even if they aren't the fastest yet. Much like AMD has been reaping the benefits of market and customer recognition for their cards' mining prowess, so does NVIDIA stand to gain, and the soaring shares from the company in the last few days could culminate in the company crossing the $100 billion threshold much sooner than expected.
Source: NVIDIA's Market Cap to Reach $100 billion Soon; Grew ~$25 billion Since May 2017 | techPowerUp