MULTI Former Xbox, SEGA, And EA Head Peter Moore Returns To Gaming

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After taking time away from games to serve as the CEO of Liverpool Football Club, former executive Peter Moore has returned to the game industry.



After serving as the CEO of Liverpool Football Club, former Electronic Arts (EA) COO and President of Sega of America Peter Moore has returned to the game industry. Moore joined the industry in the 90s, when he was hired by Sega during the height of the Dreamcast's popularity. He quickly rose through the company to become the president and spearheaded Sega's move away from hardware and into its focus on software. After leaving Sega, he went to Microsoft, where he helped establish the Xbox division within the company as Corporate VP of Interactive Entertainment Business. He was known for his odd stunts during the Microsoft period, which included supposedly getting tattoos of the Halo 2 and Grand Theft Auto IV logos to coincide with the games' announcements. Until now, Moore's most recent position in games was as COO of EA, where he also worked in the EA Sports division.

In 2017, Moore left EA and joined British soccer organization Liverpool Football Club as its CEO. The move made sense, as Moore is originally from Liverpool, but there was speculation as to whether he was stepping away from games permanently. During his time at Liverpool, Moore established the Peter Moore Foundation to support a variety of charitable causes and won the Premiere League CEO of the Year award in 2019. He was not connected to any game developers or companies until the end of 2020, when he joined Nifty Games as a member of its board of directors.


In a tweet (via The Gamer), Moore announced yesterday that after leaving Liverpool Football Club, he is joining Unity Technologies as SVP and GM of Sports & Live Entertainment. The news comes only a few months after Unity, a technology company that makes the Unity engine used by game developers, went public on the New York Stock Exchange, generating $1.3 billion in the process. Moore hinted in the tweet that Unity is working on some unannounced projects, saying that there's "more to come" following his announcement. Fans and other notable industry leaders, including head of Xbox Phil Spencer, congratulated Moore in the thread and jokingly asked where he's going to put the Unity tattoo.



It's unclear as to whether the "tattoos" that Moore received for the Halo 2 and Grand Theft Auto IV announcements are actually real. Some fans speculate that they were Photoshopped into images after the announcement, while others said that the tattoos were only temporary and weren't actually real. Some sources claim that Moore still has the tattoos, which has only added fuel to the fire. Regardless, the stunt got Moore noticed by the public and showcased his dedication to Xbox and its franchises.

Unity develops engines and supporting tools for developers instead of making games themselves, so Moore's background in technology and hardware may prove useful in that respect. A sports and live entertainment division at the company also suggests that it may branch into utilities for live games or sports in the future. Unity may not make the flashiest or most exciting products for the average consumer, but their engines make it possible for a significant amount of games to be made, particularly in the indie sphere. Hopefully Moore's work at Unity will lead to big things for the gaming industry.
 
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  • EternalBlizzard EternalBlizzard:
    Why is everybody so hyped up about this overrated piece of trash called unicorn overlord
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  • faraany3k faraany3k:
    I dont think games have looked any better since 2019 onwards and they are performing worse and worse. Game developers have really dropped the ball.
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  • Necrokiller Necrokiller:
    Consoles can't even catch a break in titles developed exclusively for them 😢
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  • Necrokiller Necrokiller:
    "All of this lends the game distinctly last-gen look at times, which is compounded by image quality and frame-rate issues."
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  • Necrokiller Necrokiller:
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  • Chandoo Chandoo:
    no jokes.
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  • Chandoo Chandoo:
    faraany3k said:
    So while Playing Control, I found a journal which said that a bathroom is missing in Islamabad Beurue of Control. With Alan Wake and Control seems to be connected worlds. Even our city is in the universe as well. No wonder those Trail 5 and Trail 6 are haunted.
    did you know you can see @NaNoW credited in the game too ? :p
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  • faraany3k faraany3k:
    So while Playing Control, I found a journal which said that a bathroom is missing in Islamabad Beurue of Control. With Alan Wake and Control seems to be connected worlds. Even our city is in the universe as well. No wonder those Trail 5 and Trail 6 are haunted.
    Link
  • EternalBlizzard EternalBlizzard:
    faraany3k said:
    What is peoples obsession with Battle Royale genre. 6 minutes to find a match, 3 minutes to setup a match, 2 minutes to land, 10 minutes for scavanging maybe 2 3 gunfigts and its over. Multiplayer landscape is looking absolute dogshit.
    I tried playing Apex Legends once. Couldn't find a gun for 5 minutes straight. If I found a gun, I couldn't find the right ammo for it. Got killed fighting with my fists. Uninstalled it the next day.
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  • faraany3k faraany3k:
    What is peoples obsession with Battle Royale genre. 6 minutes to find a match, 3 minutes to setup a match, 2 minutes to land, 10 minutes for scavanging maybe 2 3 gunfigts and its over. Multiplayer landscape is looking absolute dogshit.
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  • M muneebjahangir:
    skip the villain arc
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  • EternalBlizzard EternalBlizzard:
    iampasha said:
    I usually stay away from animes. Vinland saga changed the way i look at my life, and my experiences within. I recommend every breathing human being to watch this animated masterpiece at least once fromstart to finish.
    After I watched it, I never felt like i watched a show. It was a friggin journey. I got way too attached to Thorfinn and seeing him grow up and find himself and get rid of all the negativity inside of him was just pure bliss.
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  • iampasha iampasha:
    EternalBlizzard said:
    Vinland Saga > Berserk
    I usually stay away from animes. Vinland saga changed the way i look at my life, and my experiences within. I recommend every breathing human being to watch this animated masterpiece at least once fromstart to finish.
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  • Necrokiller Necrokiller:
    Crapcom's RE Engine expose hogaya saaeen. This shit ain't worth experiencing on any platform. 🤷‍♂️
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  • Chandoo Chandoo:
    When a $399 console provides the same experience as a 4090. Yikes indeed saeen :sneaky:
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  • Necrokiller Necrokiller:
    that's a yikes saaaen
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  • Necrokiller Necrokiller:
    " Both PS5 and Series X have an unlocked frame-rate here, with performance that generally lies between 30fps and 45fps. That makes for a stuttering and inconsistent output in general play, no matter what you are doing at any given time."
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  • EternalBlizzard EternalBlizzard:
    Vinland Saga > Berserk
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  • faraany3k faraany3k:
    I absolutely hate parry and Sekiro made me love it, i hate sci fi and Mass Effect made me love it. This is the definition of genre defining experiences.
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  • Necrokiller Necrokiller:
    Forbidden West Complete Edition now available on your fav websites. And Nixxes showed Crapcom how it's done 👍
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  • Necrokiller Necrokiller:
    RE Engine is just utter shit for anything other than corridor design remakes
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  • Necrokiller Necrokiller:
    This is a console first developer. LMAO
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  • faraany3k faraany3k:
    With how great cod warzone has translated onto mobile. Mainstream Consoles have lost its value even further. Maybe console gaming was associated with TVs and how TV is not the primary source of media consumption anymore, consoles will lose its 200 million core audiences even further.
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    EternalBlizzard EternalBlizzard: Why is everybody so hyped up about this overrated piece of trash called unicorn overlord