MULTI Atari Named Finalist In PRWeek Awards Program

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PR Campaign for Test Drive Unlimited Recognized as Top Program for Arts, Entertainment and Media .

Atari, one of the world’s most recognized brands and a third-party video game publisher, has been named a finalist in the PRWeek Awards 2007 program for excellence in the public relations field in the Arts, Entertainment & Media category. The competition is the industry’s highest accolade, given annually to the best corporate, non-profit, and agency teams, as well as for the campaigns they produce.

Atari was nominated for its campaign supporting the critically-acclaimed Test Drive Unlimited game, developed for the Xbox 360. Test Drive Unlimited (TDU) for the Xbox 360 was the company’s first entry into the next-generation console market. The ultimate automotive and lifestyle gaming experience, Test Drive Unlimited provides gamers with M.O.O.R.: Massively Open Online Racing and the pure freedom to go wherever they choose, whenever they choose and race whoever they choose all in a spectacular, wide open tropical setting.

PRWeek received nearly 700 entries in 32 categories for work done during the last year. Winners will be announced at a gala ceremony to be held at Tavern on the Green in New York City, on March 8.

“Atari is a company that recognizes and supports the power and importance of public relations,” said Andrea Schneider, director, public relations, Atari. “The Test Drive Unlimited p.r. campaign was one of true collaboration, inspiration and enjoyment, and we are thrilled that our hard work has been acknowledged by the PR Week and that Atari has been named a finalist in this awards program.”

“The PRWeek Awards honors the highest degree of creativity and professionalism in public relations,” says PRWeek Editor-in-Chief Julia Hood. “The finalists’ successes demonstrate why the p.r. industry is thriving, and growing faster than the overall market for advertising and marketing.”

Source:deltagamer
 
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  • faraany3k faraany3k:
    I dont think games have looked any better since 2019 onwards and they are performing worse and worse. Game developers have really dropped the ball.
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  • Necrokiller Necrokiller:
    Consoles can't even catch a break in titles developed exclusively for them 😢
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  • Necrokiller Necrokiller:
    "All of this lends the game distinctly last-gen look at times, which is compounded by image quality and frame-rate issues."
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  • Chandoo Chandoo:
    no jokes.
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  • Chandoo Chandoo:
    faraany3k said:
    So while Playing Control, I found a journal which said that a bathroom is missing in Islamabad Beurue of Control. With Alan Wake and Control seems to be connected worlds. Even our city is in the universe as well. No wonder those Trail 5 and Trail 6 are haunted.
    did you know you can see @NaNoW credited in the game too ? :p
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  • faraany3k faraany3k:
    So while Playing Control, I found a journal which said that a bathroom is missing in Islamabad Beurue of Control. With Alan Wake and Control seems to be connected worlds. Even our city is in the universe as well. No wonder those Trail 5 and Trail 6 are haunted.
    Link
  • EternalBlizzard EternalBlizzard:
    faraany3k said:
    What is peoples obsession with Battle Royale genre. 6 minutes to find a match, 3 minutes to setup a match, 2 minutes to land, 10 minutes for scavanging maybe 2 3 gunfigts and its over. Multiplayer landscape is looking absolute dogshit.
    I tried playing Apex Legends once. Couldn't find a gun for 5 minutes straight. If I found a gun, I couldn't find the right ammo for it. Got killed fighting with my fists. Uninstalled it the next day.
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  • faraany3k faraany3k:
    What is peoples obsession with Battle Royale genre. 6 minutes to find a match, 3 minutes to setup a match, 2 minutes to land, 10 minutes for scavanging maybe 2 3 gunfigts and its over. Multiplayer landscape is looking absolute dogshit.
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  • M muneebjahangir:
    skip the villain arc
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  • EternalBlizzard EternalBlizzard:
    iampasha said:
    I usually stay away from animes. Vinland saga changed the way i look at my life, and my experiences within. I recommend every breathing human being to watch this animated masterpiece at least once fromstart to finish.
    After I watched it, I never felt like i watched a show. It was a friggin journey. I got way too attached to Thorfinn and seeing him grow up and find himself and get rid of all the negativity inside of him was just pure bliss.
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  • iampasha iampasha:
    EternalBlizzard said:
    Vinland Saga > Berserk
    I usually stay away from animes. Vinland saga changed the way i look at my life, and my experiences within. I recommend every breathing human being to watch this animated masterpiece at least once fromstart to finish.
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  • Necrokiller Necrokiller:
    Crapcom's RE Engine expose hogaya saaeen. This shit ain't worth experiencing on any platform. 🤷‍♂️
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  • Chandoo Chandoo:
    When a $399 console provides the same experience as a 4090. Yikes indeed saeen :sneaky:
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  • Necrokiller Necrokiller:
    that's a yikes saaaen
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  • Necrokiller Necrokiller:
    " Both PS5 and Series X have an unlocked frame-rate here, with performance that generally lies between 30fps and 45fps. That makes for a stuttering and inconsistent output in general play, no matter what you are doing at any given time."
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  • EternalBlizzard EternalBlizzard:
    Vinland Saga > Berserk
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  • faraany3k faraany3k:
    I absolutely hate parry and Sekiro made me love it, i hate sci fi and Mass Effect made me love it. This is the definition of genre defining experiences.
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  • Necrokiller Necrokiller:
    Forbidden West Complete Edition now available on your fav websites. And Nixxes showed Crapcom how it's done 👍
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  • Necrokiller Necrokiller:
    RE Engine is just utter shit for anything other than corridor design remakes
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  • Necrokiller Necrokiller:
    This is a console first developer. LMAO
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  • faraany3k faraany3k:
    With how great cod warzone has translated onto mobile. Mainstream Consoles have lost its value even further. Maybe console gaming was associated with TVs and how TV is not the primary source of media consumption anymore, consoles will lose its 200 million core audiences even further.
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  • Necrokiller Necrokiller:
    Even VRR can't rescue it 🥲
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    faraany3k faraany3k: I dont think games have looked any better since 2019 onwards and they are performing worse and...